heather van winckle.com

Because people care about having their pure, unadulteated entertainment experience, we have somehow created the "Spoil alert", a rule we've all picked up to be respectful of others who aren't yet up on the latest excitement in movies and television. The fear of having something relatively unimportant ruined keeps us all in agreement to not share, lest we find out about something we've yet to experience first hand. The expectation of trust we all have with people in general really is tested in these instances.